I’ll Show You How To Build
a Coaching Business
in 30 Days or Less
How To Position Yourself As An Expert In Your Niche
How To Create Products FAST
Let me introduce myself: my name is Aaron Ellis.
I’ve been called many things over the years including The Kettlebell Guy, Core Strength and Extreme Fitness Guru.
I’ve dedicated over 14 years of my life to finding solutions to the problems of fat loss, muscle gain and improving athletic performance.
I am a former Queensland and 2x Australian Kickboxing Champion and know exactly what it takes to be ready for competition.
I’ve also spent endless hours researching methods for high-level fitness and strength development looking for answers and I’m known for being able to take that research and put it in an applied and easy to understand way. My goal is never to just tell you but to teach you.
It was 2001 I was searching for Russian strength training methods and came across a site that looked like propaganda. Guys raving about the benefits of ancient Russian exercise tool that looked like a cannonball with a handle.
I hung out in the forum, asked questions, I was reading posts by Steve Maxwell, Pavel Tsatsouline, Steve Cotter and Mike Mahler. Little did I know that these guys would be known as gurus in the coming years.
These guys were serious about strength and even more serious about Kettlebells. I felt like I had earned a degree in the ways of Kettlebells and strength, unfortunately, there wasn’t a Kettlebell to be found in my land of Australia. In fact, there were only two other Australians at the time (to my knowledge) that knew that kettlebells existed. These guys were Simon and Rick.
Kettlebells sales had started in the US but the minimum Kettlebell weight was 16kg and the company refused to ship one to Australia. A few guys from the States offered to collect the order and then forward it Australia but freight cost was astronomical.
Rick, had an idea and posted on the forum “Any Aussies on here that would 100% buy a 16kg Kettlebell from me if I can forge a few? I’m in Melbourne.” I promptly replied a huge YES and waited. Rick was a personal trainer and started to create an interest in Kettlebells in his community and got the numbers to forge the first 10 (16kg) Kettlebells.
A few months later I was jumping for joy when a delivery truck arrived. I still remember that day vividly, looking out the window watching the delivery man struggle up my driveway with what looked like a small cardboard box. I knew exactly what it was and I couldn’t wait to get it out of the box. I had become one of the first Aussies with a Kettlebell and Rick had kickstarted the Australian Kettlebell revolution by creating the company, Australian Kettlebells. (Australian Kettlebells is now known as IronEdge)
Before my Kettlebell arrived I had been using a 25kg dumbbell for my exercises and was feeling quite comfortable with that weight, to my surprise the 16kg Kettlebell felt as heavy as a 25kg dumbbell and a lot more awkward to handle due to the shape, how you hold it and the offset balance. You continually have to fight the Kettlebell holding your forearm strong in every part of an overhead lift.
Aaron started kickboxing training with the Vikings Muay Thai Club in 1994.
He won the first 7 fights in a row, winning the ISKA Queensland Lightwelter Weight Title (62.5-64.5kg) in 1995 which was fight number 5, then in 1997 the ISKA Australian Oriental Lightwelter Weight Title, fight 7.
Aaron’s first defeat was Patrick Lovekin whom he rematched 2
years later in 1999 for the ISKA Modified Thai Rules Australian Light-Middleweight Title (72.5-74.5kg) and was victorious.
Aaron’s second and only other defeat was his last fight in the year 2000 against Clint Johnson for the WKA Australian Light-Middleweight Title.
His record stands at 14 fights with 12 wins & 2 losses
➽ Former Queensland & 2x Australian Muay Thai Champion.
➽ Former ISKA Queensland Light-Welter Weight Title
➽ Former ISKA Australian Light-Welter Weight Title
➽ Former ISKA Australian Light-Middle Weight Title
Aaron Ellis is the author of 5 books:
ABSolute Core: The Manual for Developing Unreal Core Strength
Ultimate Kettlebell Workouts: For fat loss, fitness & conditioning
Renegade Cardio “Gain The Edge”
KOmbat Conditioning: For the Fighter.
Kettlebell Exercises: The Essentials
Simplified Strength – COMING SOON
Dear Aspiring Coach,
You want a coaching business.
In fact, you know you could help people.
In fact, perhaps you even have an offline coaching business, but you just haven’t been able to find purchasers online…even though you have tried.
The fact is, making purchases online is a little different than generating them offline.
There is a very specific process that has to happen to take someone from a tourist to a compensating client.
And if you get it wrong…nobody signs up for coaching and all your time and fund is wasting building a website and driving traffic.
Perhaps you have been doing it wrong ???
The good news is..if you do it right…then it is very easy to prophesy exactly how many coaching patrons you will get each month if you simply put a certain number of people into your system.
It’s all about creating a relationship, then offering your coaching in a way that they genuinely would be foolish to alter it down.
So they sign up to work with you, compensating you a monthly fee for each month they stay with you.
Specialised group workshops: Kettlebell Techniques, Strength and Stretching
Whether beginning or needing a boost it couldn’t be easier with my one of my Personal Exercise Plans.
Be motivated and guided to make progress towards your fitness goals.
Strengthen your heart and lungs, improve body composition and increase energy.
Sport-specific fitness including performance programming.
A fitness consultation is an information sharing session used to plan your personal fitness program.
I prefer to call it personal coaching.
My method is to teach you as well
as train, you, to reach and exceed your goals.
To help you move better, feel better
and improve your health and longevity.
I use a variety of training methods including:
kettlebells, Clubbells & Bodyweight Exercises.
Core Strength and Functional movement is a high priority in every training session
which includes joint mobility, stretching
and breathing exercises for complete body
health and performance.
Private Sessions are available by appointment
Monday – Saturday
06:30 pm – 07:30 pm
06:30 pm – 07:30 pm
Sessions may be purchased either casually (pay for each session as it is used) or in pre-paid blocks which offer greater value for money.
Individual training involves one on one client training, whilst group training involves is with two or more clients at the same time.
All group training prices are quoted as the price per person.
There are no membership or joining fees for any personal training services.
Startup packages are the great value way that new clients start with me, giving you the opportunity to try PT for yourself at 50% of our regular casual rate
Introductory 1-hour package
(4 x 1 hour PT sessions, must be used within 4 weeks, can’t be used in combination with any other offer/voucher) $188.00 ($47/week)
Introductory 30-minute package
(1 x 1 hour PT + 3 x 30 min. PT sessions must be used within 4 weeks, can’t be used in combination with any other offer/voucher) $134.75 ($33.68/week)
Introductory 1 hour ‘1 on 2’ package
(4 x 1 hour ‘1 on 2’ PT sessions, must be used within 4 weeks, can’t be used in combination with any other offer/voucher) $117.00
10 block $850.00 ($85.00/session)
25 block $2075.00 ($83.00/session)
50 block $4050.00 ($81.00/session)
100 block $7800.00 ($78.00/session)
10 block $535.00 ($53.50/session)
25 block $1300.00 ($52.00/session)
50 block $2525.00 ($50.50/session)
100 block $4800.00 ($48.00/session)
Group Training (1 Hour)
‘1 on 2’ training sessions
Casual $58.50 p.p.
10 block $535.00 p.p. ($53.50 p.p./session)
25 block $1300.00 p.p. ($52.00 p.p./session)
50 block $2525.00 p.p. ($50.500 p.p./session)
100 block $4800.00 p.p. ($48.00 p.p./session)
An exercise consultation is suitable if you don’t want regular personal training but do want advice or a training program constructed for you to use at home or at your own gym.
Initial exercise consultation (1hr) $128.00
Review exercise consultation (1hr) $128.00