How to Use the 10 x 10 Matrix to Build Your Business
Hi everyone, I wanted to do this recording to talk about how to use the 10×10 matrix to build your business.
If you have already created your 10×10 matrix, well done, you are already well on your way to success.
Because I believe that you have completed one of the hardest parts of building your online information or coaching business..
My purpose today is…
I want you to see the big picture of what the 10×10 can do.
How are you going to use your 10×10 matrix?
The 10×10 matrix is the blueprint, for the next several products you create, as well as articles, emails and ebooks.
The reason why the 10×10 matrix is so important is that It doesn’t matter how big the product is, that you create because it will still follow the basic outline of topics in your 10×10 matrix.
The only difference between your products is the depth of information you provide and the depth with which you communicate with your audience.
For example, when you write an ebook, you will only touch on each subject in the 10×10 matrix, if you write one page per topic that gives you a 100 pages for your ebook.
When you record your an audio series, you can do 10, 60-minute mp3s, each track covering 10 topics, which gives 6 minutes a topic and because it’s easier to speak than to write, in 6 minutes, you will be able to go a little deeper on your topic compared with just the one page in your ebook.
Also, because your clients can hear your voice and emotion you will be communicating at a deeper level, making it easier to connect with you, rather than just reading your words on paper.
The next way you can use your 10×10 matrix is to use the topics for your coaching program. The thing with coaching programs is that you can give yourself more flexibility than only the 10 x 10 matrix topics and you can also talk at length of the topics.
You can cover some topics for longer and there might be some topics that need a full hour of coaching for some clients, and of course, there will be topics that only require a few minutes.
So with coaching, you can get deeper into the topics from your 10×10, but you’re not restricted to only the 10×10 topics. So the 10×10 serves as a strong foundation for your coaching program.
Home Study Course
Two other places the 10×10 matrix can be used is for creating a home study course, which can be structured to combine with your audio series, ebook and core coaching material.
Maybe, it will go deeper than the 6 minutes used per topic in your audio series, on some topics, but leave other topics alone, there might be supplementary information provided in a pdf guide or article…
Highly Specific Products
And a future twist is that you can take one area of your 10×10, and create a new 10×10 matrix just based on the content in that section, and create a much deeper line of products, a line of products that is tightly targeted to one specific need, and can include a new ebook, a new Audio series, a new home study course, and a new coaching program.
Now can you see the big picture of what you will use your 10×10 matrix for over the next few months and possibly years, so let’s talk about what you are going to use your 10×10 matrix for now?
The first step, right now, is to write your ebook.
You will do it by writing one page per topic in your 10×10 matrix.
Now, since you have done your 10×10 matrix (or should have, anyhow) in a document, you already have the “outline” the Blueprint…
Make a copy of your 10×10
So you always have your original 10×10 for future use and use that as the “backbone” of your new ebook.
That means you can easily write each page into your document to the outline you already have.
You don’t have to start at the beginning of the document, you can start on any topic. You can write each day on the topics and subtopics that you feel most like writing about. For example, if you don’t feel motivated to write about the very first topic in your 10×10 matrix today, just skip to the second topic. And if you get stuck writing on something, just skip over to something else.
Using this process of writing on what interests you each day, you will find you can write a lot more each day, and your ebook will become completed much faster. Of course, eventually you have to go back and finish what you skipped, but many times when you have completed so much more of the ebook already, those topics become easier.
Here’s another tip – because your ebook is broken up into 100 small parts (subtopics, each of which will be one page), it is easier to do this in short sittings. So instead of thinking you cannot sit down to write unless you have 2 hours, for example, you can write when you have the spare time also. For example, you could write 2 pages when you wake up in the morning. You could write 2 pages right after breakfast. You could write 4 pages on your lunch break. And 4 more in the evening when you get home from work. That would give you 10 pages per day, which means your entire ebook would be written in 10 days.
Your assignment now is to write at least 10 pages of your new ebook from your 10×10 matrix.
Remember! This exact process can be used for creating CDs, mp3s, videos, coaching programs, and any other product. Simply use your 10×10 matrix as your outline for the product, and write, record, or teach each topic in your matrix, when you have completed each topic, you will have a completed product.
To your success,